Confused about how to determine whether your Facebook page is performing well? What do terms like reach, engagement, and impressions mean, anyway? Should you be paying for Facebook advertising? Join us for an in-depth look into the best practices for growing an engaged Facebook audience for your business. We will start with the basics of setting up a page and move on to understanding your Insights and creating Facebook ads. This will be an interactive class, so please bring your questions! Presenter: Sarah Hamlin is the Wyoming SBDC Network Regional Director serving Fremont and Teton counties. In addition to general business advising, Sarah has a specialty in online marketing, helping clients with website content, social media strategies, and writing online marketing plans. Co-sponsored by Washakie Development Association.